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The Economic Times

Economy / The Economic Times

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Marico to acquire PVR Inox snacking brand for Rs 226.8 cr

Marico is acquiring a majority stake in Zea Maize, the company behind the 4700BC snacking brand. The deal with PVR Inox is valued at up to 226.83 crore. 4700BC founder Chirag Gupta will continue to lead the business. This move expands Marico's presence in the premium snacking market. PVR Inox is monetizing a non-core asset through this transaction.

27 Jan 2026 12:18 am