The Economic Times

Looksmaxxing blurs line between essential and discretionary for GenZ shoppers - Myntra Head

Myntra is seeing over 30% growth in orders and customers this year as Gen Z accounts for half its customer base. Business head Sharon Pais says fashion spending is becoming essential for young consumers, while festive average order values rose 1012%. The platform is gaining traction with direct-to-consumer brands and expanding rapid delivery through M Now and a new store-linked pilot.