SENSEX
NIFTY
GOLD
USD/INR

Weather

image 40    C

Economy News

The Economic Times

Economy / The Economic Times

details

Lights, Camera, Content: Cinema creators redefine how India watches films

Content creators are making cinema more accessible to a wider audience. These creators dissect films, sparking deeper discussions and wider film tastes. Social media platforms now serve as a gateway for discovering niche and underappreciated cinema. Audiences are actively engaging with content, fostering a sense of community. This digital shift is influencing viewing habits and the future of filmmaking.

12 Jul 2026 7:59 am