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The Economic Times

Economy / The Economic Times

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Legacy studios bet on mobile-first entertainment for next growth phase

India's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platforms and creator-led businesses. This move aims to capture the growing mobile-first audience by developing new intellectual property in micro-dramas and vertical content. These investments signal a significant shift towards embracing emerging entertainment formats to ensure future growth and relevance in the evolving media landscape.

30 Jun 2026 1:04 am