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The Economic Times

Economy / The Economic Times

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Late-night food delivery booms as FIFA World Cup fuels demand

As the excitement of the football World Cup unfolds, late-night food delivery in India is skyrocketing, with a reported surge of 12-15% for orders placed between 11 pm and 3 am. This phenomenon mirrors a broader societal shift, as young consumers adapt their schedules to accommodate later meals.

29 Jun 2026 6:00 am