The Economic Times News

Khapli atta returns as urban Indians turn health-conscious, priced nearly five times higher than regular flour

Ancient Khapli wheat is experiencing a revival, with urban consumers embracing it for its health benefits. This heirloom grain, richer in fiber and protein with a lower glycemic index, is now a sought-after functional food. Brands are entering the market, and sales are surging, though its premium price remains a factor.