The Economic Times

KL Rahul invests in PlayBlue, joins as brand ambassador ahead of flagship store launch

KL Rahul will invest in PlayBlue, a multi-brand sports retail venture launching its flagship store on November 14. The flagship store in Bengaluru will feature over 75 brands, including apparel and sporting equipment. PlayBlue aims to create an integrated platform that offers expert guidance and experiential retail for consumers. It plans to expand its presence to more than 100 stores across India over the next five years.