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JioHotstar loads up on South originals as post-merger viewership explodes

JioHotstar is significantly boosting its South India presence with a Rs 4,000 crore investment over five years, commissioning 25 new regional titles. The platform aims to build viewing habits through long-running episodic shows and by doubling down on reality content, following strong post-merger momentum and consumer response.

14 Dec 2025 8:03 am