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The Economic Times

Economy / The Economic Times

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Japan proves the next influencer economy may not involve humans at all

Japan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for advertising and entertainment. These AI creators offer brands consistency and scalability, operating 24/7 without human limitations. This trend signals a potential shift in the creator economy towards synthetic talent.

10 May 2026 12:37 pm