The Economic Times

Jack Daniel's maker to launch more brands in India to tap premium spirits boom, executive says

Brown-Forman is set to introduce premium spirits like El Jimador and Herradura tequila, along with Benriach whisky, to India within two to three years. The company aims to make India a leading international market. This expansion aligns with India's growing affluent consumer base and its projected rise as the world's largest spirits market by volume by 2032.