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The Economic Times

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JLR pivots to flexible powertrains amid slow pace of electrification

Jaguar Land Rover is adjusting its strategy. The company will offer a mix of petrol, hybrid, and electric vehicles. This change comes after a challenging year for the luxury car maker. JLR faced trade disruptions, a cyberattack, and market weakness. The company is also strengthening its brand identities. This pragmatic approach addresses evolving luxury vehicle demand across different markets.

17 Jun 2026 12:54 am