The Economic Times

JLR looks to narrow gap with BMW in India on local Defender assembly and price cuts of up to Rs 34 lakh

Jaguar Land Rover is focusing on local assembly of the Land Rover Defender to increase its market presence. The company has reduced prices of certain Defender variants by significantly lowering their costs to attract more buyers. Despite being third in luxury car sales, JLR expects to close the gap with BMW through these changes. Amba anticipates a 20% increase in annual sales volume due to local assembly benefits.