The Economic Times

Is Yash's upcoming movie Toxic already a certified blockbuster? Producer claim it has already earned Rs 600 crore before release

Kannada star Yash's upcoming film 'Toxic' has reportedly secured nearly Rs 600 crore in pre-release deals, a feat attributed to strategic business decisions and a thoughtfully selected ensemble cast. Producer G Dhananjayan explains this success stems from a pan-India conceptualization, with actors chosen for regional appeal, rather than solely relying on star power.