SENSEX
NIFTY
GOLD
USD/INR

Weather

image 20    C

Economy News

The Economic Times News

Economy / The Economic Times

details

International Cricket Council signs AB InBev as global sponsor

The International Cricket Council (ICC) has partnered with AB InBev, the world's largest brewer, for a multi-year sponsorship deal starting in 2026. Budweiser 0.0 will lead the activation in India, with other AB InBev brands engaging fans globally. This collaboration aims to enhance fan experiences and create celebratory moments for cricket enthusiasts of legal drinking age.

11 Dec 2025 5:36 pm