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The Economic Times

Economy / The Economic Times

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Inside Amuls wild new plan to sell everything from pizza to protein shakes

Dairy giant Amul, which has touched a milestone Rs 1 lakh crore turnover in FY26, is making its boldest bet with its blue-and-red-ocean strategy. The ambitious strategy entails the launch of products in multiple categories at once, with the onus on its distribution muscle to make a success out of these products.

21 May 2026 1:09 pm