SENSEX
NIFTY
GOLD
USD/INR

Weather

image 42    C

Economy News

The Economic Times

Economy / The Economic Times

details

India's upstart consumer brands are growing three times faster than the market

New-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer categories. These insurgent brands, fueled by digital and quick commerce, are capturing market share by addressing unmet consumer needs with rapid innovation. While they still hold a small market percentage, their accelerated growth poses a significant challenge to larger players, forcing them to adapt to evolving consumer behavior and new market dynamics.

24 Jun 2026 3:16 pm