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Updated: 7:27 am Apr 21, 2026

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India's premium liquor boom defies global slowdown

India's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite a worldwide decline in alcohol sales volume and value, India saw growth. This indicates a strong consumer preference for prestige whiskies and premium white spirits.

20 Apr 2026 11:48 pm

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