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The Economic Times

Economy / The Economic Times

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India's premium SUV segment heats up: New challengers emerge to Toyota Fortuner

India's premium utility vehicle segment is bracing for intense competition as manufacturers introduce new models to challenge the Toyota Fortuner's dominance. Several upcoming SUVs will feature hybrid powertrains, mirroring Toyota's successful strategy. This segment, though small, offers significant brand prestige and profit margins, driven by rising consumer aspirations and wealth creation.

7 Mar 2026 5:30 am