The Economic Times News

Indias next big consumer force is here to stay: Why cracking the Gen Z code will shape the next decade

Nestle India's new MD Manish Tiwary is prioritizing Gen Z's demand for quality and health-conscious products, a trend highlighted by his son. This demographic, aged 14-29, is significantly reshaping India's consumer landscape, driving spending and forcing brands across all sectors to adapt their strategies and offerings to remain relevant.