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Economy News

The Economic Times

Economy / The Economic Times

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Indias microdrama market braces for new wave of competition

The market, currently estimated at $300 million, is projected to exceed $3 billion by 2030. Unlike traditional long-form shows, these are vertical, episodic stories lasting one to two minutes, designed for mobile-first audiences. The format has seen explosive global growth, particularly in China, and is now gaining traction in India as viewing habits fragment across the day.

2 Apr 2026 11:56 pm