The Economic Times

Indias influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence report

The creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while creators are solidifying their business practices. With the advent of AI enhancing operational efficiency and tighter regulations being implemented, the market is predicted to expand tremendously.