The Economic Times

Indias creator economy evolves into a media powerhouse, says YouTube India MD Gunjan Soni

Gunjan Soni announced that India's creator economy is transforming as creators develop professional media businesses. YouTube's ecosystem made significant contributions to the GDP, supporting nearly a million jobs in 2025. The export of Indian culture is growing, with creatives reaching international audiences through various formats. AI is positively impacting productivity for creative workers, and investments in technology are urged. Collaboration is essential to advance the opportunities within India's storytelling potential.