The Economic Times

India's consumption story remains strong, but rural demand faces inflation risks: Report

India's consumption growth is projected to be robust, driven by a young population and digital adoption. Despite this, rural income pressures and food inflation could pose challenges for near-term demand. Premium products are expected to outperform mass-market categories as consumer preferences evolve. The impact of Super El Nino may exacerbate rural demand issues due to agricultural pressures. Companies must adapt to changing consumer dynamics and enhance operational efficiencies for success.