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The Economic Times

Economy / The Economic Times

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Indias TV industry faces deeper pressure as viewers, advertisers move online

India's TV broadcast industry faced significant structural pressure in FY26 due to declining advertising demand and a shrinking pay-TV subscriber base. Viewers and advertisers are increasingly shifting to digital platforms, impacting even major sporting events' ability to retain subscribers. Broadcasters reported weaker ad revenues, particularly from FMCG companies, as budgets moved to performance-led digital channels.

25 May 2026 12:33 am