The Economic Times

Indias OTT market attracts new bets, but turning viewers into revenue remains tough

India's OTT market continues to grow with new platforms targeting niche demographics and unique content offerings. Recent launches include Tiger TV and Brew TV, aiming to attract Hindi, Punjabi, and independent filmmakers. These platforms face the challenge of low average revenue per user despite significant audience scale and revenue potential. Industry experts emphasize the need for sustainable revenue models amid fierce competition among over 50 players.