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The Economic Times

Economy / The Economic Times

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India's D2C growth powered by Tier 2, 3 cities with 66 per cent new orders in FY26

India's direct-to-consumer brands are seeing rapid expansion driven by smaller cities. Tier 2 and 3 cities will account for nearly 66 percent of new orders in FY26. This growth fuels a 33 percent rise in order volumes and a 32 percent increase in GMV. The D2C market is set to reach USD 60 billion by 2030.

20 Apr 2026 3:08 pm