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The Economic Times

Economy / The Economic Times

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India orders antitrust probe into liquor giant Pernod's dealing with retailers

India's competition watchdog has launched a probe into French liquor giant Pernod Ricard. Allegations suggest exclusive deals with retailers in New Delhi aimed to boost its brands. The Competition Commission of India found merit in claims of financial support to retailers in exchange for stocking Pernod products. This action could distort demand and limit consumer choice.

9 May 2026 12:20 am