The Economic Times

India needs AI-enabled creative stack, forward-looking IP framework: Gaurav Banerjee

Gaurav Banerjee emphasized the need for India to create an AI-enabled creative stack during the CII Big Picture Summit. He suggested that collaboration among educators and technology companies is essential for developing future entertainment talent. Additionally, he highlighted the importance of evolving measurement and monetization systems as audiences shift between platforms. Banerjee also expressed the need for a more strategic approach to discovering and nurturing creative talent.