The Economic Times

India-UK trade deal: More British brands are coming to India, but here's why your shopping bill may not fall anytime soon

India-UK CETA is expected to bring more British brands to India, though immediate price cuts remain unlikely due to a weaker rupee and higher shipping costs. Some brands, including Lush, have paused planned price hikes and introduced selective discounts, while broader price benefits are expected as tariffs are gradually reduced.