The Economic Times News

Incoming Call: AI expected to be core selling point as smartphone makers look to stand out amid rising hardware costs

Smartphones in 2026 will focus on artificial intelligence as a key feature. On-device generative AI capabilities like summarisation and image creation will drive software differentiation. AI-capable phone shipments are expected to grow rapidly in India. Samsung will prioritize privacy and affordability of AI services. Consumers are aware of AI features but concerned about privacy.