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The Economic Times

Economy / The Economic Times

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ITC bets big on protein-rich foods, eyes fast-growing health segment market

ITC Ltd is expanding its presence in the protein food segment as part of its health and wellness strategy. The company is introducing unique, affordable protein-focused products across various categories, leveraging consumer insights and innovation. ITC aims to democratize protein products, making them accessible to a wider consumer base and driving future growth.

19 Apr 2026 2:57 pm