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Economy News

The Economic Times

Economy / The Economic Times

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IPL gets 70% of viewership in hybrid mode: Study

The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond live matches. Around 8.4% of respondents said they watched match highlights on YouTube, while 13.64% consumed IPL clips and reels on social media, underscoring how short-form and catch-up formats are extending fan engagement beyond live telecasts.

22 May 2026 11:30 pm