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The Economic Times

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IPL 2026 sees 3% dip in TV ad volumes in first two weeks

Television advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending on afternoon broadcasts contributed. Broader economic challenges and the absence of fantasy sports platforms also played a role. However, experts suggest this trend may reverse as the tournament progresses. Shifts in advertising categories are also noted.

11 Apr 2026 10:38 am