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IPL 2026 opening weekend reach crosses 515 million across platforms

JioStar has launched the IPL 2026 season with its most significant opening weekend ever. The tournament saw record viewership and engagement on both television and digital platforms. Over 515 million viewers tuned in, with watch-time increasing by 26%. Connected TV experienced substantial growth. Differentiated viewing experiences, including expert analysis, are enhancing fan immersion.

1 Apr 2026 8:05 pm