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The Economic Times

Economy / The Economic Times

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IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewers

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital platforms. This marks a significant increase from the previous year. The season finale also drew record numbers. Digital consumption, especially on Connected TV, saw substantial growth. Regional language content also gained popularity.

15 Jun 2026 4:48 pm