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The Economic Times

Economy / The Economic Times

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ICICI Lombards 25-year brand campaign puts gratitude at the centre

ICICI Lombard marks 25 years with its new campaign, 25 Years of Keeping Promises, centred on gratitude and trust. The brand film uses an origami bird metaphor to symbolise protected dreams taking flight. Rooted in its Nibhaye Vaade philosophy, the campaign highlights customer-first innovation and consistent service. Having served 500 million+ customers and processed 60 million+ claims, the insurer reinforces its commitment to safeguarding aspirations. The multimedia rollout sets the tone for its next growth phase driven by responsibility and digital agility.

2 Mar 2026 9:27 am