The Economic Times

ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARCNielsen data

JioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with little overlap. This cross-screen approach expands advertiser reach effectively. The study used BARC and Nielsen data. These insights will guide IPL 2026 advertising strategies. JioStar aims for a unified advertising ecosystem.