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The Economic Times

Economy / The Economic Times

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I-Beauty! After J, K and C, now it's India's turn in the big beautiful market

India's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create I-beauty. With rising exports and significant acquisitions by major companies, Indian brands are poised to capture international attention, offering affordable luxury and innovative dermocosmetics. However, a crowded global market and established K-beauty presence present challenges.

14 May 2026 12:20 pm