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The Economic Times

Economy / The Economic Times

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How global liquor brands are choosing desi partners to tap Indias premium boom

Global liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing slowing demand in Western markets, these collaborations leverage local expertise in regulation, distribution, and consumption habits, proving essential for success in India's evolving premium alcohol landscape.

11 Apr 2026 3:51 pm