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The Economic Times

Economy / The Economic Times

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How Gen Z became the most important customer in FMCG

Young consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, acquisitions, and marketing strategies. These younger shoppers are health-conscious, digitally savvy, and demand transparency. Their preferences are reshaping the entire packaged foods industry in India.

12 Jun 2026 12:40 am