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The Economic Times

Economy / The Economic Times

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Hotels up the digital quotient, tap influencers for wider connect

Modern hotels are stepping up their game on social media, tapping into the power of 'Insta Crews' to craft eye-catching content. By collaborating with influencers, theyre not just increasing their visibility but also revolutionizing guest experiences. This trend highlights how vital an engaging online presence has become in the competitive hospitality landscape.

28 Jan 2026 12:45 am