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The Economic Times

Economy / The Economic Times

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Hotel giants race to own Indias hottest 'vibe' economy

India's hospitality sector is witnessing a major shift as global hotel giants like Marriott, Accor, and Hyatt prioritize vibrant lobbies and social experiences over traditional room luxury for Gen Z and millennials. This 'lifestyle-led' approach features smaller, efficiently designed rooms and dynamic public spaces, driving down development costs and boosting revenue through enhanced social engagement and community building.

14 May 2026 11:11 am