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The Economic Times

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Heineken doubles down on India, eyes 'biggest untapped beer market'

Heineken sees India as a major growth opportunity for beer. The company is increasing its focus on the Indian market, believing changing social attitudes and rising incomes will boost demand. While acknowledging challenges like regulations and taxes, Heineken aims to professionalize the beer category. This strategic move positions India as a key market for the global brewer's future expansion.

14 Mar 2026 12:19 am