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The Economic Times

Economy / The Economic Times

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Halloween is a Time to Remember Dead Brands

The emotional resonance of discontinued brands often sparks nostalgia among consumers, igniting movements to bring back beloved food items. The recent relaunch of Hostess Twinkies and Reliance's Campa underscores this trend, driven by consumer demand. This longing for the past reflects the deep connections people form with brands, demonstrating how marketing influences consumer behavior and their affinity for familiar products.

3 Nov 2026 3:18 pm