The Economic Times

Grocery scam? Why youre paying more for less at Walmart and Target - US shrinkflation explained

US shrinkflation 2026 at Walmart and Target: American shoppers are facing a hidden price hike as companies shrink product sizes while keeping prices steady or increasing them. This 'shrinkflation' means families are paying more for less, with everyday items like snacks and beverages affected. Experts warn this practice disproportionately impacts low-income households, straining budgets further.