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Economy / The Economic Times

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Gen Z's art era: How the new generation is reshaping the art market online

Gen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They are driving the rise of young contemporary artists and regional voices, often starting with accessible price points and fractional ownership. The art world is adapting by leveraging social media and offering more approachable collecting experiences to engage this demographic.

31 Dec 2025 5:00 am