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The Economic Times News

Economy / The Economic Times

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Gen Zoomers and their ever-growing love for mutual funds

Fintech platforms are increasingly attracting new mutual fund investors, particularly Gen Z, who are registering a significant number of new Systematic Investment Plans. This younger demographic, preferring equity-oriented products and a do-it-yourself approach, is driving a structural shift in investment behavior and entering the market at an earlier age.

31 Dec 2025 5:00 am