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GTPL Hathway begins publishing TV viewership data from 10,000+ set-top boxes

GTPL Hathway has introduced audience viewership data for TV channels through its set-top boxes across various markets. This is an industry first and adheres to the guidelines from the Ministry of Information & Broadcasting. It uses return path data to derive insights without collecting personally identifiable information from subscribers.

23 Oct 2026 10:02 pm