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Economy News

The Economic Times

Economy / The Economic Times

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From logos to loyalty: How Gen Z is rewriting Indias brand playbook

Young Indians are now prioritizing emotional connection and relatability when choosing brands. Traditional factors like legacy and celebrity endorsements are losing influence. Brands that feel authentic and reflect Gen Z's values are gaining preference. This shift means smaller, niche brands can also capture attention. Nike leads in sportswear, while Dove remains strong in personal care.

10 Mar 2026 1:57 pm