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The Economic Times

Economy / The Economic Times

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Foreign fashion labels fade, functional clothing the fad

Indian fashion retail sees a split. Uniqlo and Nike are booming, driven by quality and function. Other brands like Marks & Spencer and Adidas are struggling. Consumers are becoming more selective. This indicates a structural shift in the market. India's young population and growing appreciation for functional clothing are key factors. The market is recovering post-festive season.

15 Jan 2026 5:30 am